Ethan Smith, Founder of OLM Media

Ethan Smith started in digital marketing as a teenager, managing social media and running the first (unprofitable) ad campaigns for his mother's hair salon. Over the following years he taught himself web design, organic social media and paid advertising by building websites and running campaigns for real businesses.

He went on to study finance in college — not marketing — because he wanted to understand how money actually moves inside a business: capital structure, what raises the value of a company, and what genuinely affects an owner's bottom line. That lens still shapes how OLM Media measures marketing today: in booked jobs and revenue, not clicks and impressions.

After working across several industries, Ethan committed OLM Media exclusively to junk removal and hauling companies. Working with one industry means every campaign, landing page and tracking setup benefits from data gathered across 40+ junk removal businesses in markets of every size — from small towns to major metros.

OLM Media is a Google Partner agency. Ethan's day-to-day work covers Google Ads and Meta Ads management, junk removal website and landing page builds, local SEO, and server-side conversion tracking setups (Google Tag Manager Server, Meta Conversions API, call tracking).